Case study · AT ECO Windows & Doors Limited Ongoing SEO care
Website, CRM and SEO for a Window and Door Company
A rebuilt website with structured product, sector and area pages, a custom CRM, and ongoing technical SEO care for a Kent window and door company.
- Location
- Westerham, Kent, United Kingdom
- Expertise
- UI/UX Design, Web Development, SEO Strategy
- Date
- 22 Feb 2018
Digital TransformationWebsite RedesignSEO
01 · Strategy
A page for every product, project type and area
AT-ECO supplies and installs windows and doors from Westerham in Kent. Its buyers range from homeowners and self-builders to architects, developers and building services engineers. They wanted more qualified enquiries, clear product information for each of those buyers, and one place to manage leads once they arrived.
The strategy was to organise the site the way buyers look for windows and doors: by product, by brand, by type of project and by area. Sector pages cover projects such as Passive House, EnerPHit, self-build and zero-carbon homes. Area pages cover where AT-ECO works, from Kent and London to Surrey, Sussex, Essex, Hertfordshire and Oxford.
In October 2026 we used Search Console data to plan the next round: fix errors in the page records and internal links, merge or retire overlapping and off-topic posts, and rewrite titles and descriptions on the most-clicked articles.
02 · Implementation
Built on DBETA Framework 7.0, the platform Bones grew from
We designed and built the website on DBETA Framework 7.0, our in-house platform and the one DBETA Bones grew from. It has showroom pages, an embedded Internorm door designer, and enquiry forms protected by reCAPTCHA.
Each section of the site keeps its pages in one set of records. Those records feed the templates, the sitemaps and the structured data, so a product's details are written once and used wherever they appear. The site publishes Schema.org markup (JSON-LD) for the business, its services, the areas it serves, its articles, FAQs and projects. In October 2026 the sitemaps listed 52 product pages, 12 solution and sector pages, 5 area pages, 50 articles and 22 project pages.
Alongside the website we built a custom CRM for leads, tasks, files and invoices, with project tracking and reporting.
Changes reach the live site through a staging site and a Git-based deployment, with smoke and redirect tests and automatic rollback. The site's 317 redirect rules are kept in version control and checked when changes are deployed.
03 · Results
What AT-ECO has now
- A complete, working structure. All 162 pages in the sitemaps returned a working page when we checked them on 28 October 2026.
- One place for every enquiry. The CRM holds leads, tasks, files and invoices, and AT-ECO still uses it today.
- Changes that can be undone. Every change is tested on staging first, and a failed release rolls back automatically.
- A cleaner site. Broken internal links are fixed, overlapping pages are merged, off-topic posts are retired, and the most-clicked articles have new titles and descriptions.
- Less to maintain. The website no longer needs a database.
Status
The October 2026 changes went live on 28 October. It is too early to measure their effect on search traffic, and this page will be updated when there is enough data.
04 · The platform
Why the platform suits search
Search engines and AI systems read a site's structure as well as its words. On this platform the pages, sitemaps and structured data are built from the same records, so the business details, services and areas are stated once and stay consistent across the site. They are generated with the pages, not added by hand afterwards.
What we learned on Framework 7.0 went into DBETA Bones. Bones 8.0 runs our larger sites today, and it also generates AIDI files and llms.txt from the same content. You can read more about why structure matters for search.
Structured data helps search engines and AI systems read a site. We do not guarantee rankings or citations.
05 · Client feedback
In AT-ECO's words
Working with DBETA has been a game-changer for us. Over the years, they’ve not only redesigned our website but also built a custom CRM that transformed how we manage leads, clients, and projects. Their solutions have made our processes faster, more organised, and far more efficient.