Questions about websites, prices, Bones and AI search Answers, in plain English.

DBETA is a UK web and platform company. We design, build and host websites and web applications, and we make Bones, a web platform for building and running websites.

We are based in London and have been trading since 2019. We work with businesses in the UK and Europe, from smaller sites to larger websites, CRMs and client portals.

Bones is the web platform we make. Bones 8.0 runs our larger sites today. Bones 9, with its core, customer portal and staff console, is being rebuilt as an application on Laravel. It is in development, not generally available, and has no release date yet.

A static website starts from £1,200 and takes 2–4 weeks. It is hand-coded, with no CMS, and we make content changes for you. A larger website designed and built on Bones starts from £12,500 and takes 8–14 weeks. All prices exclude VAT.

It is where we plan your site before anything is designed or built. It produces a Structural Blueprint: what the site covers and how it fits together. It costs £6,500 and takes 3–5 weeks. The full fee is credited against a Bones build that starts within 6 months.

The check is a short first look: up to 10 key pages, a structured data review, a sample of AI assistant prompts and a report with the top 5 fixes. It costs £495 and takes about a week. The audit is the full review, at £2,500 over 2–4 weeks. The check is credited against the audit if you take it within 3 months.

Yes. We build custom CRMs, client portals and integrations with the systems you already use. Each project is quoted after we have scoped what it needs to do.

Yes. Our AI-assisted software engineering covers features, fixes, code review, integrations and support for your team, on PHP, Laravel and JavaScript/Node code. It is quoted per project.

Yes. We build chat assistants for websites and staff, lead capture and booking, support triage, and AI workflows for email, CRM updates, documents and content. Each project is quoted after scoping.

Yes. We run workshops for teams on software, AI tools and software engineering practice. Each one is planned with you and quoted after a short call.

SEO is mainly about how search engines rank your pages. GEO, generative engine optimisation, is about how AI assistants such as ChatGPT understand and describe your business. Both depend on clear site structure and structured data.

No. No one can honestly promise a ranking, a featured snippet or a mention by an AI tool. We make your site easier for search engines and AI assistants to read; clear content and real expertise still matter.

AIDI (AI Data Interface) is the set of machine-readable summaries Bones generates from your content, alongside Schema.org structured data (JSON-LD), sitemaps and llms.txt. It helps search engines and AI tools read the site; it does not guarantee rankings or citations.

With a short call about what you need. We then agree the scope and the price with you before any work starts.

No. All our prices exclude VAT.

Yes. We use AI coding assistants to write and review code faster. A developer checks every change, and it is tested before release.

Your content and data belong to you, and we document what we build. Bones itself remains DBETA’s proprietary platform; the terms for using it on your site are set out in your agreement.

Care plans start from £149 a month (Essential Continuity), with Governance Continuity at £395 and Strategic Continuity at £895 a month, on a 12-month agreement. Each plan lists what it includes on the pricing page.