Web and platform company · London
Websites planned, built and looked after as one system.
We design, build and host websites and web applications, and we make Bones, our own web platform.
Built and maintained by DBETA
Websites that work as systems, not brochures.
Most websites look fine at launch, then get harder and more expensive to change as the business grows. We plan the structure first, build on Bones, our own web platform, and generate the structured data search engines and AI tools read. Your content and data stay yours.
How we work
Three steps to a website that lasts.
Most projects move through all three; each can also stand alone.
Structural Strategy
We work out how the whole site should be organised before anyone designs a thing: what you do, how it connects, how people move through it.
- Sitemap and information architecture
- User journeys
- Content model
- A clear plan to build from
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We build your site on Bones, our own web platform, from the agreed plan, with its structured data generated from your content.
- Built on Bones 8.0
- JSON-LD and AIDI files generated
- Performance and security set up in the build
- No themes and plugins bolted together
Continuity
After launch, we keep the structure sound as your site changes, including checks that the structured data search engines and AI read stays correct.
- Optional retained support
- Structured output checks
- On a 12-month agreement
Also from DBETA
Services you can take on their own, or alongside a Bones site.
Web and search
AI, Skills & Knowledge
AI-Assisted Engineering
AI-assisted work on your PHP, Laravel or Node code. About AI-assisted engineering.
AI Workflows and Bots
Chat assistants and AI workflows for your team. About AI workflows and bots.
Built into Bones
Why Bones sites last.
What we get right under the surface, so your site is easier to grow, read and maintain.
Scalable architecture
Grows with you — without coming apart
Most websites start clean and degrade quietly — a one-off page here, a duplicate template there. We build around a defined structure from day one, so every new page has a place to live and the site stays organised as it grows.
Machine-readable foundation
Built for how search and AI actually work
Search engines and AI look for clear labels, consistent facts and connections they can follow. We make those signals explicit, so machines don’t have to guess.
Consistent rules
The same standards on every page and every update
Content degrades gradually — duplicated fields, broken relationships, inconsistent labelling — until a full reset feels inevitable. We define each type of content once, with its fields and links, and every page of that type is built from the same definition, so standards don’t drift between updates.
Built in separate layers
Change what you need to — without breaking everything else
On most websites, changing one thing risks breaking another. We keep content, logic and design in separate layers, so the design can change without touching the content. Faster changes, fewer side effects.
Security set up from the start
Configured in the build, not added later
On plugin-heavy sites, security often means chasing updates to code you didn’t write. A Bones site has no plugin stack, so there are fewer third-party parts to keep patched, and we set up security headers, HTTPS rules and spam protection on forms as part of the build. It still needs updates and monitoring.
Engineered for maintenance
Predictable to update
Technical debt builds quietly — one custom fix, one hard-coded field — until updates become unpredictable. We build for predictability: consistent patterns, clear separation, reusable components. Less firefighting, more building.
One platform
Our larger sites run on Bones.
Our own web platform, not a stack of themes and plugins. What we learn on one build goes into the next.
- Built and maintained by us
- No themes or plugins bolted on
- Bones 8.0 runs our sites today
The Bones platform
Many sites are built by stacking themes and plugins, which can leave them slow and fragile over time. We build on Bones, our own web platform, so your site carries only the code it uses.
Proven, not improvised
Shaped by every build before it
Bones is our own web platform, shaped by what earlier builds taught us. Bones 8.0 runs the sites we build today; Bones 9 is being rebuilt on Laravel and is under active development, not yet generally available. You’re not paying us to experiment on your site.
You don't start from zero
A tested foundation, not a one-off build
A bespoke build starts from a blank page and finds the problems as it goes. We start from a platform that already handles structure, structured data and site files, so the build can focus on your content and design.
Built in, not bolted on
Performance, security and structured data in every build
On many sites, performance, security and structured data are added at the end, if there’s time. On Bones, caching, security headers and generated structured data are set up in every build.
Who we work with
Built for businesses that play the long game.
Organisations that treat their website as a long-term asset, not a throwaway cost. Most of our work is in four areas.
Advisory firms
Being clearly understood, by clients and by search, is what wins the work.
Common problems
- Expertise buried in long pages
- Services not tied to the people who deliver them
- Search and AI tools guessing what you do
B2B and SaaS
The site has to keep pace with the product, without a rebuild every time it changes.
Common problems
- Every product change means another rebuild
- Pages added with no rules, so the site sprawls
- Marketing waiting on developers to publish
Engineering firms
Complex offerings need a clear structure and a platform built to last.
Common problems
- Capabilities, sectors and projects hard to tell apart
- Case studies not linked to what they prove
- A site that gets harder to change every year
Businesses that run on trust
Credibility drives revenue, so the proof has to be easy to see and to check.
Common problems
- Reviews, results and credentials scattered across the site
- Claims with no evidence beside them
- Proof that machines can’t read
Not sure you fit? Tell us about your site and we will say honestly whether we can help.
Clear foundations
We agree what the site is for, and how it’s organised, before any design or build begins.
A connected site, not loose pages
Your content is structured and linked so it works as one joined-up site — easier for visitors and for search.
Meaning machines can read
Structured data and AIDI files are generated from your content, so search engines and AI tools can read what you do. No one can guarantee how they use it.
Fewer rebuilds
Many sites end up rebuilt every few years. Bones-built sites are designed to evolve in place, with the design and the content updated independently.
What clients say.
Some of the businesses we’ve helped build for the long term.
We’ve been working with DBETA Web Agency for over 10 years, and they recently updated our website for our electrical services. The DBETA team has always been reliable, professional, and diligent in their work. We can confidently say they deliver consistent quality and excellent support. We highly recommend this company.
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DBETA completely transformed my online presence! Their expert SEO services boosted my website’s rankings, bringing in a surge of traffic and new leads. Their team worked with precision, professionalism, and a clear understanding of what works—highly recommended!
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DBETA have been supporting us in the administration of our website since its creation. Donatas and his team are professional and timely in their interactions with us, they are always happy to help with the smallest of queries. We would be lost without them and are most grateful for their ongoing attentiveness and support.
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We worked closely with Donatas to provide a CRM system for our company. We needed a system for leads, proposals & overview graphs to keep us on track/be able to easily liaise with enquiries.
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Working with DBETA has been a game-changer for us. Over the years, they’ve not only redesigned our website but also built a custom CRM that transformed how we manage leads, clients, and projects. Their solutions have made our processes faster, more organised, and far more efficient.
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We partnered with DBETA for the design and development of our website in Norway and were extremely pleased with both the results and the professionalism of Donatas and his team. We are now continuing our collaboration to enhance our SEO campaigns and are already seeing positive results coming through.
Project PageInsights
Plain-English thinking
On websites, search and the AI-driven web.
Framework-Led Development: Why Modern Websites Need an Engineering Core
Read articleDBETA Bones: What Our Web Platform Is, from 8.0 to 9.0
Read articleNew Website vs. Structural Fix: A Strategic Diagnosis
Read articleIf your website should be doing more, let’s talk.