Web and platform company, London
Websites planned, built and looked after as one system.
We design, build and host websites and web applications, and we make Bones, a web platform for building and running websites.
- type
- Service
- name
- Structural Strategy
- price
- Audit £2,500 · Blueprint £6,500
- area
- London, UK
"@type": "Service",
"name": "Structural Strategy",
"areaServed": "London, UK"
/structural-strategy.html
/web-design.html
/seo-geo-services.html
01 · How we work
Three steps to a website that lasts.
Most projects move through all three. Each can also stand alone.
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Step 1 · Plan the structure
Structural Strategy
How the whole site should be organised, before anyone designs a thing: sitemap, user journeys and content model.
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Step 2 · Build it to last
Implementation
Your site built on Bones from the agreed plan, with structured data generated from your content. No themes and plugins bolted together.
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Step 3 · Look after it
Continuity
After launch we keep the structure sound as your site changes, including checks that the data search and AI read stays correct.
02 · Under the surface
Why Bones sites last.
Eight things we get right below the design, so your site is easier to grow, read and maintain. Pick one to compare.
01 · Foundation · A tested foundation, not a one-off build
You don't start from zero
A bespoke build starts from a blank page and finds the problems as it goes. We start from a platform that already handles structure, structured data and site files, so the build can focus on your content and design.
Typical siteBlank page
- Structure
- To build
- Structured data
- To build
- Site files
- To build
- Content and design
- Waits
Problems found as it goes
Bones siteTested foundation
- Structure
- Ready
- Structured data
- Ready
- Site files
- Ready
- Content and design
- Build focus
The build starts on your content
02 · Build · Performance, security and structured data in every build
Built in, not bolted on
On many sites, performance, security and structured data are added at the end, if there’s time. On Bones, caching, security headers and generated structured data are set up in every build.
Typical siteLaunch checklist
- Pages
- Done
- Caching
- Later
- Security headers
- If there’s time
- Structured data
- At the end
Added at the end, if there’s time
Bones siteEvery build
- Pages
- Done
- Caching
- In the build
- Security headers
- In the build
- Structured data
- Generated
Set up from the start
03 · Structure · Grows with you — without coming apart
Scalable architecture
Most websites start clean and degrade quietly — a one-off page here, a duplicate template there. We build around a defined structure from day one, so every new page has a place to live and the site stays organised as it grows.
Typical sitePages
- Services-2
- Duplicate
- new-page-final
- One-off
- Advisory (copy)
- Duplicate
- Old offer
- Not linked
Degrades quietly
Bones siteSite structure
- Services › Advisory
- Placed
- Services › Audit
- Placed
- + New service
- Placed
- Work
- Placed
Every new page has a place
04 · Data · Built for how search and AI actually work
Machine-readable foundation
Search engines and AI look for clear labels, consistent facts and connections they can follow. We make those signals explicit, so machines don’t have to guess.
Typical siteWhat a machine sees
- Advisory
- A service?
- London
- Area or address?
- Our partner
- Who?
- Book a call
- Linked to what?
Machines have to guess
Bones siteWhat a machine reads
- Advisory
- Service
- London
- areaServed
- Our partner
- Person, linked
- Book a call
- ContactPoint
Clear labels it can follow
05 · Rules · The same standards on every page and every update
Consistent rules
Content degrades gradually — duplicated fields, broken relationships, inconsistent labelling — until a full reset feels inevitable. We define each type of content once, with its fields and links, and every page of that type is built from the same definition, so standards don’t drift between updates.
Typical siteService pages
- Advisory
- Complete
- Audit
- No summary
- Training
- Location typed in
- Workshops
- Different fields
Standards drift between updates
Bones siteContent type · Service
- Defined once
- Title, summary, location
- Advisory
- Matches
- Audit
- Matches
- Training
- Matches
Every page from one definition
06 · Layers · Change what you need to — without breaking everything else
Built in separate layers
On most websites, changing one thing risks breaking another. We keep content, logic and design in separate layers, so the design can change without touching the content. Faster changes, fewer side effects.
Typical siteRedesign
- Design
- Changed
- Content
- Inside the templates
- Logic
- Inside the theme
- Other pages
- Side effects
One change risks another
Bones siteRedesign
- Design
- Changed
- Content
- Unchanged
- Logic
- Unchanged
- Other pages
- Unaffected
The design changes on its own
07 · Security · Configured in the build, not added later
Security set up from the start
On plugin-heavy sites, security often means chasing updates to code you didn’t write. A Bones site has no plugin stack, so there are fewer third-party parts to keep patched, and we set up security headers, HTTPS rules and spam protection on forms as part of the build. It still needs updates and monitoring.
Typical sitePlugin stack
- Forms plugin
- Update due
- Gallery plugin
- Update due
- Cache plugin
- Update due
- Theme add-on
- Update due
Chasing code you didn’t write
Bones siteSet up in the build
- Plugin stack
- None
- HTTPS rules
- On
- Security headers
- Set
- Form spam protection
- On
Still updated and monitored
08 · Maintenance · Predictable to update
Engineered for maintenance
Technical debt builds quietly — one custom fix, one hard-coded field — until updates become unpredictable. We build for predictability: consistent patterns, clear separation, reusable components. Less firefighting, more building.
Typical siteChanges so far
- Custom fix
- Services page
- Hard-coded field
- Footer
- One-off template
- Offer page
- Next update
- Unpredictable
Technical debt builds quietly
Bones siteComponents
- Header
- Every page
- Service card
- Services, home
- Enquiry form
- Contact, services
- Next update
- One pattern
Predictable to update
03 · The Bones platform
One core behind the whole website.
Each kind of information, such as a service, a location or a person, is stored once as a record. Bones builds the pages, the structured data and the sitemap from it.
Bones 8.0 · today
Change it once
Change the record and every page, listing and footer that shows it follows, so pages don’t drift apart.
Bones 8.0Live today
- Change it once
- One record, every page
- New design, same content
- Templates and content kept apart
- Structured data and AIDI
- Generated from the same records
- Runs our larger sites
- And this website
Bones 9In development · on Laravel
- Governance
- Multiple websites
- Languages
- Content types
- Entries
- Pages from sections
- Media
- Publishing and roll back
- Audit log
- Modules · planned
Bones 9 has no release date yet. About Bones
04 · Who we work with
Built for businesses that play the long game.
Organisations that treat their website as a long-term asset, not a throwaway cost. Most of our work is in four areas.
-
01 · Professional & advisory
Advisory firms
Being clearly understood, by clients and by search, is what wins the work.
- Expertise buried in long pages
- Services not tied to the people who deliver them
- Search and AI tools guessing what you do
-
02 · B2B & technology
B2B and SaaS
The site has to keep pace with the product, without a rebuild every time it changes.
- Every product change means another rebuild
- Pages added with no rules, so the site sprawls
- Marketing waiting on developers to publish
-
03 · Engineering & industrial
Engineering firms
Complex offerings need a clear structure and a platform built to last.
- Capabilities, sectors and projects hard to tell apart
- Case studies not linked to what they prove
- A site that gets harder to change every year
-
04 · Trust-critical
Businesses that run on trust
Credibility drives revenue, so the proof has to be easy to see and to check.
- Reviews, results and credentials scattered across the site
- Claims with no evidence beside them
- Proof that machines can’t read
Not sure you fit? Tell us about your site and we will say honestly whether we can help.
05 · What clients say
Built for the long term.
Google review
“We’ve been working with DBETA Web Agency for over 10 years, and they recently updated our website for our electrical services. The DBETA team has always been reliable, professional, and diligent in their work. We can confidently say they deliver consistent quality and excellent support. We highly recommend this company.”
Erikas DobrovolskisDirector, Innox Electrical Ltd
Google review
“DBETA completely transformed my online presence! Their expert SEO services boosted my website’s rankings, bringing in a surge of traffic and new leads. Their team worked with precision, professionalism, and a clear understanding of what works—highly recommended!”
Arnoldas NanenasManager, Mario WR Ltd
Google review
“DBETA have been supporting us in the administration of our website since its creation. Donatas and his team are professional and timely in their interactions with us, they are always happy to help with the smallest of queries. We would be lost without them and are most grateful for their ongoing attentiveness and support.”
Marieanne LechleyOffice Manager, Purelake New Homes Ltd
Google review
“We worked closely with Donatas to provide a CRM system for our company. We needed a system for leads, proposals & overview graphs to keep us on track/be able to easily liaise with enquiries.”
Victoria VirokaityteDirector, Cerberus Doors
Google review
“Working with DBETA has been a game-changer for us. Over the years, they’ve not only redesigned our website but also built a custom CRM that transformed how we manage leads, clients, and projects. Their solutions have made our processes faster, more organised, and far more efficient.”
Igor BalohaSales manager, AT-ECO Windows and Doors Ltd.
Google review
“We partnered with DBETA for the design and development of our website in Norway and were extremely pleased with both the results and the professionalism of Donatas and his team. We are now continuing our collaboration to enhance our SEO campaigns and are already seeing positive results coming through.”
Raimondas PetraitisDirector, Ren Hub AS
Also reviewed on Clutch DesignRush Sortlist Trustpilot
06 · Also from DBETA