Custom dashboards, cohort analysis, and forecasting to guide weekly action.
Lead Tracking & CRM Reporting
Sales dashboards & KPIs
Pipeline velocity tracking
Lead source attribution
Forecasting & revenue insights
Team performance reports
Cohort & funnel analysis
Data normalisation & cleansing
CRM + ERP analytics sync
GA4 & GSC integration
Power BI & Tableau
Custom D3.js visualisations
Automated weekly reports
Lead Tracking & CRM Analytics
We turn your CRM into a live performance engine ā dashboards that surface the right KPIs, track every deal, and reveal what really drives revenue.
From sales and marketing to production and finance, we design analytics layers that make decision-making effortless. Real-time dashboards, visual funnels, and forecasting models keep everyone aligned and accountable.
Built using modern stacks ā Laravel, Node.js, or Python APIs feeding data into Power BI, Tableau, or custom React dashboards ā all secured, documented, and optimised for clarity over complexity.
What we deliver:
- Sales & Pipeline KPIs: Visualise leads, conversion rates, and deal velocity. Spot blockages and coach teams with live data.
- Lead Source Attribution: Track campaign and channel performance end-to-end ā see where revenue truly starts.
- Forecasting & Revenue Trends: Predict monthly performance with weighted pipeline forecasts and scenario planning.
- Team & Rep Performance: Compare productivity, close rates, and SLA adherence across departments or individuals.
- Cross-System Analytics: Merge CRM, ERP, and marketing data into one cohesive reporting layer for unified insight.
Experience
13+ years building custom dashboards for sales, support, and ops teams that live on clean data.
Expertise
Strong in data architecture, ETL pipelines, and visualisation tools like Power BI, Tableau, and D3.js.
Authoritativeness
Trusted by B2B teams needing unified analytics ā from sales forecasting to staff efficiency tracking.
Trustworthiness
Data accuracy, version control, and full visibility. Every metric traceable, every assumption documented.
CRM Development
projects
We turn complex workflows into simple, powerful systems. Every CRM we build is fast, user-friendly, and tuned for real results ā blending strategy, automation, and design into one smooth experience.
Expected Results
Instant Visibility
Dashboards update in real time, helping teams react faster to bottlenecks.
Smarter Decisions
Custom KPIs and predictive insights that guide actions, not just reporting.
Cleaner, Reliable Data
ETL pipelines and validation checks keep every dashboard accurate and trusted.
Aligned Teams
Sales, support, and leadership operate from one version of the truth.
Continuous Optimisation
Automated reports and alerts support long-term data health and performance tracking.
Web Dev Trends
Ideas, code, and innovation ā web development stories that spark smarter digital journeys.
Turn Your CRM Data Into Daily Decisions
