Small businesses often put off a website redesign because of anxieties around cost and time. Still, the benefits of the new website would greatly outweigh the initial financial setback – and with things like Content Management Systems, you can do most of it yourself without being fluent in HTML! If you’re thinking about a website redesign but are unsure if your site needs it quite yet, here are 10 top signs it does!
According to research, as of June 2023, over half of all website traffic (around 55%) comes from mobile devices, so if your website needs to be optimised for mobile traffic, you need a website redesign. In the first quarter of 2015, this number was around 31%, so mobile internet traffic has dramatically increased by approximately 75%. If your website looks great on a desktop, and somebody forwards your site to someone else who opens the link on the phone, you want the mobile user to have the same positive experience of your website as the desktop user. A design that does not suit a mobile device is a surefire way to develop the next sign that it’s time for a website redesign.
A bounce rate, or exit rate, is how quickly a customer navigates away from your site. If you have a high bounce rate, that’s a clear sign that your website is losing your audience and potential clients. Does your website suit your target audience? Will it encourage users to stick around and engage in some conversions? If the answer to these questions is no, it is time for a website redesign to fit your client’s needs better!
In today’s world, we have become accustomed to getting information instantly when we want it, and it is no secret that, as a collective, our attention span and patience levels are dropping. So, if your website is going to keep up and keep users engaged, it is crucial to do a website redesign and ensure that there are no slow periods while the page loads. According to research done by Google, a user is 32% more likely to abandon a website if a page has a loading time of three seconds as opposed to one, which spikes to 53% for mobile users. In the early days of the internet, three-second delays were no cause for complaint, but in 2023 a user will be far more critical of such a waiting time. A website redesign could help you correct this problem – and it’s also worth noting that search engines such as Google also use loading speed data in part to rank searches. Hence, a slower website means traffic is less likely to be directed your way in investigations.
Conversions could be sales, subscriptions, forms, inquiries… anything that turns visitors to your site into customers or leads. If your website loads fast, looks good and performs impeccably, but you’re still seeing a lack of conversions, then perhaps it’s worth considering a website redesign to fix that issue! A situation where you are faced with a high amount of traffic but low conversion rates is highly frustrating to any site, and there are several reasons for this. It could be the fact that conversion opportunities are poorly placed and hard to find, or the forms are too long and call-to-action (CTA) options are missed. A website redesign gives you the time to assess your conversion rate and rethink some CTA tactics – a study by SmallBizGenius showed that effective CTAs could increase conversion rate by 200%!
A broken link – or ‘dead’ link – is a familiar annoyance to all of us. It is incredibly frustrating when you find information or a product and click on the link to be met by a ‘404 error’ page. For many internet users, a broken link means they navigate off that page and look elsewhere – to be blunt; broken links will lead to a significantly higher bounce rate. Broken links can also cause problems regarding search engine optimisation, as they will affect how the engine ranks your site. If you’re unsure if your website has dead links, you can use a tool to quickly ensure your links are alive and well – otherwise, it’s time for an update or website redesign.
When you browse a website and come across inaccurate information that needs to be updated, it immediately lessens your trust in the website or the company it represents. With fake news and misinformation being such hot topics in recent years, your website mustn’t lag and present out-of-date content – or even an out-of-date representation of your brand. When Google evaluates the rankings of different web pages in its results, “inaccurate or meaningless information” is considered low-quality and dramatically drops you down the list of results. Search Engine Journal removed its old content, and the website redesign update increased its page views by over 60%.
A website is there to direct visitors to the appropriate information they are looking for quickly and easily – as well as show off your brand and look good! There are a few ways in which site navigation can put potential customers off and ultimately lead to them exiting the page and checking out competitors without website redesign. Some typical navigation issues include cluttered layouts, dead links, an overload of menu options and confusing labels or links. Sometimes less is more when it comes to design, especially when considering many mobile users! Smaller screens can feel cluttered far quicker, and if your customer has to expand four menus to find a phone number, it’s probably time for a website redesign!
A CMS is vital for anyone who wants to edit their website from one interface without understanding coding and web development. A CMS will allow you to add, remove or modify the content or even do a complete website redesign easily and for far less money than hiring a professional back-end developer whenever you need to change some information! You’ll also be able to use your CMS to integrate your website with other business applications, such as customer relations or asset management. A CMS allows non-technically minded or trained people to be involved in the core of their website from a remote location. If you still rely on HTML or PHP programming, a website redesign using CMS will make your site easier to maintain!
If your website ranks poorly in search engines like Google, it will significantly reduce the amount of traffic directed towards your business via the site. 93% of online experiences begin with a search engine, and 75% of users won’t scroll past the first page of results. If your website has no SEO, it is hugely unlikely that it will appear on the first page of results without an extremely niche and targeted search term. Without proper SEO, traffic to your website will be primarily from people who already have the URL rather than people looking to find something new. A website redesign would be an excellent opportunity to get your name out there!
Adobe may still promote Flash, but as we dive further into the digital era, it is becoming less and less valuable. A Flash site will not be optimised for mobile or have proper search engine optimisation. As well as long loading times, there is a long history of security issues when it comes to Flash – in fact, most security experts now advise against installing Flash for that reason. If your site uses Flash, it is highly recommended that you do a complete website redesign because it will soon be a thing of the past. Animation is far more accessible now, and technology is lighter to keep up with mobile devices.
A total website redesign may seem like a daunting task, but it will make a world of difference in the long run. Aside from the signs listed here, trends in design and user experience are always morphing and developing, so it’s really important to keep up if you want your website to be a hit. If you want to have a unique website design for your business, we offer professional web design services at affordable rates to help your business attract more visitors. Feel free to contact us!
The visionary leader of DBETA - a renowned London-based web design agency. Donatas and his experienced team are passionate about creating cutting-edge software, modern web designs, and advanced cloud services.
Great insights! Mobile optimisation is crucial nowadays. A user-friendly website enhances the overall experience.
Spot on! Loading speed and user navigation are often underestimated. A website redesign can indeed make a huge difference.
True, outdated content can harm credibility. A CMS makes maintenance a breeze. Excellent points for a successful website!