How Web Design Strategies Impact Content Marketing?

Web design strategies play a crucial role in the success of content marketing efforts. It not only enhances the visual appeal of a website but also affects user experience, engagement, and overall effectiveness of content marketing strategies.

What is Content Marketing?

Content marketing is a strategy that creates content to spark an audience`s interest and attract customers. Suppose a brand regularly supplies its existing customers with reliable information and entertainment in various media. In that case, that content will inevitably reach a greater audience and attract more customers. Content marketing frequently takes the form of articles and blog posts but is not limited to written media. Podcasts, vlogs, tutorials and social media shorts are also attractive to the customer – research has shown that companies with a content strategy have a growth rate approximately 30% higher than those without.

How do web design strategies impact content marketing?

Your website is the first thing the customer will see of your brand, and upwards of 95% of internet users confirm that they notice the success of web design strategies when they click a new page. Furthermore, 70% would instead learn about a brand from a blog post or article than they would through more traditional marketing. Your website will impact how people view your brand, and if that website needs to be better designed or faster to run, it will diminish the value of your content and reduce user engagement.

So, here are six key ways web design strategies will impact content marketing!

User Experience (UX)

Web design strategies such as layout, navigation and site structure significantly influence user experience (UX). When visitors land on a website, they should be able to find the information they seek quickly and navigate through the content seamlessly. Intuitive and user-friendly designs enhance engagement and encourage users to spend more time on the site, increasing their chances of consuming the content and converting a sale. Readability is crucial, not just for content marketing like blog posts or articles, but also for the copy on your main website. There are online tools that can assess the readability of your web pages, such as Hemingway Editor , but some web design strategies for enhancing readability in your include:

  • Font size between 16px and 18px
  • Sans serif typography
  • Headings and subheadings
  • Bullet points
  • Colour contrast
  • Blank space

Another key aspect of UX is how fast your website runs. If your site has long loading times, it`s unlikely that a visitor will stick around. Microsoft recently showed that the human attention span has dropped by 25% in past years – thanks to the rise of mobile technologies – and is down to just eight seconds, with bounce rates being 10% to 20% higher on mobile devices than desktops. If your site has a loading time of even two seconds, that will significantly affect whether or not a user sticks around. Intelligent web design strategies ensure the content is easily accessible, readable and interactive, keeping visitors on the site and turning them into customers.

Mobile Responsiveness

With the increasing use of mobile devices, responsive web design strategies have become crucial. Mobile-friendly designs adapt to different screen sizes and resolutions, providing an optimal viewing experience for users on other smartphones and tablets. Since many internet users access content through mobile devices, now just over half of all internet traffic, a mobile-responsive website is essential for content marketing success. It ensures the content is accessible to a broader audience and allows seamless engagement and sharing across devices. It is also worth noting that the way that people behave is different when they are using a smartphone than when they are at their desktops. More and more websites are implementing task-based web design strategies; by picking a handful of pages that are most important to the customer and having them in an easily visible and accessible location, you are showing that you understand their needs and value their time!

Accessibility

Effective web design strategies take into account the accessibility of content. Incorporating accessibility features into your web design strategies, such as `alt tags` for images, proper heading structure and keyboard navigation, make the content more accessible to users with disabilities. By prioritising readability and accessibility, web design optimises the content`s reach and impact. Having a site that includes accessibility features allows for the content to reach further and encourages a positive view of the brand as one that cares about its customer base. The Web Content Accessibility Guidelines (WCAG) have several suggestions for web design strategies as to how you can make your website best accessible to all internet users:

  • Use plain, uncomplicated language
  • Alt-text for all images
  • Video captions that are not auto-generated
  • Complete and accurate transcripts of audio
  • 4:5:1 and 3:1 colour ratios for standard and large text, respectively
  • Keyboard navigation
  • Use a global code

Call-to-Action (CTA) Placement

CTAs are essential for driving conversions and achieving content marketing goals. Web design determines where and how CTAs are placed on a webpage. Strategic placement and design of CTAs can guide users to take desired actions, such as subscribing to a newsletter, downloading an ebook or making a purchase. Effective web design strategies ensure that CTAs are prominent, visually appealing and aligned with the overall design and brand style, leading to higher click-through rates and conversions.

Branding

The design of a website establishes the visual identity of a brand. Consistent branding elements, including colours, typography and imagery, create visitors` cohesive and memorable experience. A visually appealing website captures attention and instills trust and credibility in the audience`s minds. The web design strategies should align with the brand`s messaging and target audience, ensuring that content marketing efforts are received positively. Building a personality for the brand through typography and colour palettes presents your brand as you want it to be received, and you can utilise these elements to reinforce your brand identity. Make sure to create your brand style guide detailing any colours, logos and fonts you use and stick to it to be consistent throughout the website. The web design strategies you employ about branding should be continued anywhere else your brand presents, whether on social media or a business card.

Search Engine Optimisation (SEO)

By using clever web design strategies, you can improve your search engine optimisation (SEO) to make your website appear on the first page of search results. It stays the same in a day, but if you are diligent about your SEO, you should rise to the ranks of Google. There are a few things to always keep in mind when it comes to SEO for your web design strategies:

  • HTML tags should clearly describe the content on the website, including title and heading tags, meta descriptions and URLs
  • Images and videos should be correctly optimised in the appropriate file types, with WebP format being highly recommended due to much smaller file sizes while maintaining crisp quality
  • Keywords are the words typed into a search engine to find the desired result, and using them on your site will provide your customer with an answer as well as improve your ranking on Google
  • Page speed is something that you will be penalised for when search engines recognise it as too slow, so it`s essential to make sure your site runs smoothly – Google Page Speed Insights can score your site and highlight what you could do to improve it
  • A sitemap is a great way to keep track of all the pages on your website, and it can also be sent to Google so it can keep a record of itself.

In conclusion, web design strategies significantly impact content marketing by enhancing user experience, establishing visual appeal and branding, improving readability and accessibility, optimising CTA placement, and ensuring mobile responsiveness. A well-designed website attracts visitors and maximises the effectiveness of content marketing efforts, leading to increased engagement, conversions, and overall success. DBETA team provides high quality web design services , so if you want to build an amazing website, feel free to contact us!

Donatas Tranauskis
Donatas Tranauskis

The visionary leader of DBETA - a renowned London-based web design agency. Donatas and his experienced team are passionate about creating cutting-edge software, modern web designs, and advanced cloud services.

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3 Comments
  • Emma Thompson
    January 3, 2024, 3:30 PM

    Excellent breakdown! The connection between web design and user experience is vital for effective content marketing.

    • Alex Turner
      January 3, 2024, 10:15 AM

      Spot-on insights! Mobile responsiveness and accessibility are game-changers in optimising content reach.

  • Jonathan Harris
    January 4, 2024, 5:45 PM

    Great overview! The impact of web design on branding and SEO highlights its pivotal role in content marketing success.

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