With the world becoming increasingly digital, having a brilliant website for your business is more important now than ever. With so many different websites out there, how can you ensure that yours will stand out? There are many myths online about creating and maintaining a website, so we’ve rounded up some of the best web design facts to debunk those myths and boost your business.
They say Rome wasn’t built in a day, and a top-tier website won’t be either. The initial design of your website will take some time, and that’s only the beginning! Once you’ve settled on the overall aesthetic, you’ve decided on navigation options, and your content is up and ready for the world to see, the work isn’t over. This is one of the harsh web design facts that you need to get used to! As well as general site maintenance, your website will need editing over time to suit your customers’ changing needs and preferences. A list of web design facts made even just three years ago would undoubtedly have different information than today!
Just as would be the case with a traditional brick-and-mortar store, launch day is not the last day of hard work. Sure, the intense initial design phase is over, but a website will not maintain itself, and that’s one of the crucial web design facts! You have to – at the very least – be monitoring your website for security breaches and features of your site that may be running slowly, but that’s the bare minimum. If you think web design facts and trends develop over time just as any other trends do, and if you want to keep up with the changing internet landscape, you’ll need to be making updates along the way.
One of the most crucial web design facts to take on board is that LESS IS OFTEN MORE! It’s a good idea to include every possible feature on your website to target more users, right? Well, every part you implement on your site will have a knock-on effect on how long the page takes to load and how smoothly it runs, as well as more changes in coding and aspects to keep updating. You may need to keep up with every feature you see online, but not every website will need parallax effect windows and chatbots with social media widgets and pop-up banners. Before you add the part to your website, ask yourself if it is going to be beneficial to the user and your business or if it is just clutter.
Of course, when you think of opening a website, you think about its homepage as the first thing you see and the first idea you get of the brand behind the site. However, to say that it is the most crucial aspect of your website is one of the false web design facts that you need to stop abiding by! If a person is using a search engine to find your business, they may be directed to the homepage, but a search engine will churn out results that best meet the search criteria. This means that if they search for your business’s specific product or category, that is the page that will be shown in the search results. You must ensure that every page is designed and executed with user experience (UX) in mind.
If one of the web design facts you’ve heard is that a new or redesigned website is going to bring you more visitors and conversions straight away, then you’re setting yourself up to be very disappointed. Unless it’s a new website for an exceptionally well-known brand, it’s unlikely that a fresh web design – no matter how striking and functional – will attract new customers just like that. This is not to say that your new website and its design are not essential; of course, it is. However, you will need a solid marketing strategy and intelligent search engine optimisation (SEO) to pull in customers from search engine results. Your new website will solve any issues holding your old site back, but it isn’t a magic fix.
While research into web design facts has shown that human internet traffic judges a website within 50 milliseconds, it doesn’t mean you should drop the ball on your content or functionality of the website to make it look better. Of course, you want your website to be attractive, but it’s no use having a visually appealing website if the content is boring, there are dead links, and the buttons must be fixed. Adhering to web design facts can present your brand exactly how you want it to be delivered, and web design can also ensure that everything runs smoothly, but the content is up to you. If you want your visitor to stick around and create conversions, the content needs to be just as successful as the appearance and feel of the site.
This could be one of the web design facts that would have been true even ten years ago, but in 2024 there is no excuse for not having a site optimised for mobile use. It has been proven that as of June 2023, 55% of all website traffic is coming from mobile devices, up from 43% just five years ago. If a customer opens a site on their phone and has to zoom in to read the minuscule font because the site isn’t mobile responsive, it will be immediately off-putting – think about the 50-millisecond judgement window! Even if you think your target audience predominantly uses desktop sites, that doesn’t mean they always will. Even more importantly? Google has now moved to a ’mobile-first indexing’ method, meaning they check the mobile version of sites rather than the desktop to suit the changing internet landscape. So, if you don’t have a mobile-friendly site, even if your visitors are all desktop users, Google will not recognise your success.
White space may sometimes be called ’negative space’ in web design. Still, it is one of the most prominent web design facts that white space is an incredibly positive thing regarding readability. Just having appropriate white space when it comes to line spacing can increase readability by 20%! Almost a century ago, a Swiss typographer named Jan Tschichold said that white space should be seen as "an active element, not a passive background", and if you think about brands like Google and Apple, you can see that he’s right. White space (which doesn’t have to be white!!) creates balance on the page and gives the viewer’s eyes a rest between elements.
Years ago, this may have been one of the more accurate web design facts. Still, you must have an online presence whether your business is a brick-and-mortar store, a mediclinic, veterinary practice or a lifestyle brand. People will look for your business address through a Google search using keywords or want to scope out your brand before visiting a branch. If you don’t have a well-designed website, it will be very off-putting for the potential client. Content marketing is also hugely popular today, especially when building brand awareness and earning customer trust and credibility. It’s one of the apparent web design facts that with a web presence, content marketing is possible.
One of the lesser-known web design facts is that you must consider search engine optimisation (SEO) from the earliest web development stages. It is a widely-believed myth that SEO is only necessary for the content aspect of your website, but without incorporating SEO from the beginning, your site will not do well in search engine rankings – no matter how good the content is. Some crucial things to consider when it comes to SEO in early web design are:
It might seem like a lot of information, but considering these web design facts when conceptualising and developing your website will save you time and money in the long run. Every website is flawed from the moment of launch, and no website will run smoothly 100% of the time, never requiring an update, but by paying attention to the web design facts listed here, you will be giving yourself the best possible start. If you are looking for a skilled company to create your business web design , we would love to help you!
The visionary leader of DBETA - a renowned London-based web design agency. Donatas and his experienced team are passionate about creating cutting-edge software, modern web designs, and advanced cloud services.
Great insights! Web design is an ongoing process, and the emphasis on content and functionality is spot on.
Absolutely agree! The importance of a mobile-friendly site and the role of white space are often underestimated.
Informative read! The myth about only eCommerce businesses needing websites is outdated. Every business needs a strong online presence.