Google, Analytics1 February 2024

How to migrate to GA4: In Five Easy Steps

Writen by DBETA

Viewed 3 min read

How to migrate to GA4: In Five Easy Steps

You’ve probably heard this already: But in 2020, Google announced that it was getting rid of Universal Analytics (UA) and replacing it with Google Analytics 4 (GA4). A next-gen tracking tool that gives marketers a more advanced way to collect and understand data about their website traffic and user engagement.

By July 1, 2023, you’ll have to switch over to GA4. You can either do it yourself when you’re ready or simply let Google create a GA4 property for you if you don’t take any action. As we’ve covered before, people are struggling with the new software — even with all the tutorials that are out there. To help alleviate some of the stress that comes along with change, we’ve put together this article which breaks down everything for you. Including timelines and what’s actually changing between UA and GA4.

Important GA4 Transition Dates

  • March 2023: Google will automatically create a new GA4 property for you unless you opt-out.
  • Until July 1, 2023: You can use UA without changes.
  • July 1, 2023: UA will stop processing data.
  • After July 1, 2023: Access to UA reports continues for an unspecified period. Google hasn't confirmed how long, so exporting your historical data soon is advisable. From this date, new data will only be recorded in GA4 properties.

What Sets GA4 Apart?

Data Model: GA4 utilises event-based data, moving away from UA's session-based data model.

Measurement Approach: UA's model focuses on page views and hits, a bundle of user interactions like page views or transactions. GA4, conversely, emphasises events and parameters, providing a different perspective on user interactions.

Engagement Rate vs. Bounce Rate: GA4 replaces the bounce rate with an "engagement rate," which measures engaged interactions. Did you miss the bounce rate? It's now considered the percentage of sessions that were not engaged (lasting less than 10 seconds).

Google Tag Manager Necessity: With GA4, Google Tag Manager becomes essential for tracking event-based goals, a departure from UA's less-reliant model.

New Features in GA4

Enhanced Customisation: GA4 offers more sophisticated customisation options.

Anomaly Detection:  Now available on most line charts, helping you spot unusual data trends.

Predictive Analytics: Unlike UA, GA4 excels in predictive analytics, offering insights into potential future actions of your website visitors, from churn probability to purchase likelihood.

How We Can Assist

Don't worry if you're feeling overwhelmed with GA4. We’ll make sure your new GA4 account is setup perfectly and that everything is moved over. And, with every website launch we provide a custom Google Data Studio (GDS) dashboard, updated to integrate seamlessly with GA4 so that your tags and events are accurately tracked.

In Conclusion

It’s the future — get used to it! It may take time to adapt but early adoption will give you a head start on learning all the new features. By July 1st, while your competitors are scrambling to figure it out, you’ll be already using its full power.

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