Creative Web Design Trends for start-ups 2024

If you’re running a tech start up then you’ve got plenty of competition. To stand out from the crowd, you’ll need to be on top of the latest web design trends. This research, published by audit, tax and consulting firm RSM UK, speaks for itself:

• A total of 51,017 tech companies were incorporated in the UK during 2023
• This figure was up from 41,972 the year before

Opting for the same old design techniques and an ‘off the peg’ website based on templates isn’t going to differentiate your start-up.

Cutting through the digital noise means figuring out which of the website design trends in 2024 will work with your branding and collaborating with your web designer to apply them.

Take a look at some of the website trends we’ve identified, and how they could help to showcase your tech start-up as part of a custom website design.

Eye-Popping typography

The dominant website trends all point in the same direction – typography is about much more than just setting your text out. The typography you use should be a creative design choice, utilising shape, colour and form.

Be brave enough to opt for adventurous, dynamic fonts and typefaces that grab attention and help to define your brand.

Ask yourself what message the typography you use sends about your start-up – does it look modern? Playful? Minimal? Is it a look that sells your core branding? If not, rip it up and start again.

Immersive interfaces

Some web design trends are driven by fashion and some by technology. The shift to more immersive interfaces is the latter.

Faster processors, more computing power and more advanced Graphics Processing Units (GPUs) have made it possible to use more expressive, complex graphics.

This means that website trends can shift from the minimal style which has been in vogue to something more dynamic, utilising elements such as 3D animations. And all without impacting the load time of your site.

Text that dances

Yes, you read that correctly – dancing text. This is a web design trend that combines two of the previous trends.

Take eye-popping typography and immersive interfaces. Mix them together with a sprinkle of design savvy.

You have text which is animated in a way that captures attention, creates instant visual interest and conveys information in a high impact manner. It’s all about making things like your landing pages explode from the screen.

A little less brightness

The web design trends we’ve featured so far have been about turning the volume up to 11 with more interaction, more animation and vibrant graphics.

This trend takes things in the other direction. Basing your web design around dark mode will – while allowing some of the colours to stand out – create a slimmed down, modern aesthetic which is likely to chime with a tech start-up.

In addition, experts have pointed out that dark mode browsing is much gentler on the eyes, reducing eye strain and helping sleep patterns. So it’s a win for you, and your users.

AI on the horizon

Artificial Intelligence (AI) is something which is part of the here and now for anyone working in tech or design. Web design trends based upon the use of AI to create or tweak design prompts are already clearly entrenched.

What’s coming down the line, however, as AI becomes more accessible and mainstream, is the use of AI to create custom graphics within website designs.

The possibilities include leveraging user data to drive more dynamic areas of content. Within the design system of a website, some content will be able to evolve and shift on the basis of user preferences.

Web start-up web trends in a nutshell

Staying ahead of the competition means staying on top of established and emerging web design trends, and the quick and simple advice we’d offer includes:

• Your tech-start up needs to utilise the trends that will enhance your brand
• Typography is about design and branding as well as just information
• Advances in computing can power interfaces which are textured, immersive and compelling
• Dynamic typography can shift your text from information to experience
• Dark mode design is aesthetically pleasing and user friendly
• AI will soon be impacting the UX of your website