{
    "version": "1.7.2",
    "built_at": "2026-11-03T13:37:02+00:00",
    "item": {
        "id": "service_web_design",
        "name": "Web Design, Built for Search and AI",
        "summary": "Websites planned around how your business works, designed for your brand and built to be read by search engines and AI assistants. No templates or page builders.",
        "url": "https://www.dbeta.co.uk/web-design.html",
        "pricing_model": "fixed_project",
        "typical_timeline": {
            "min_weeks": 2,
            "max_weeks": 14,
            "note": "2 to 4 weeks for a static website; 8 to 14 weeks for a build on Bones, after Structural Strategy."
        },
        "deliverables": [
            "Structural Blueprint for the site",
            "custom design around the agreed structure",
            "build on Bones 8.0",
            "structured data, AIDI files, sitemaps and llms.txt generated from your content",
            "QA, launch and handover documentation"
        ],
        "faqs": [
            {
                "question": "Do you use templates or WordPress themes?",
                "answer": "No. Smaller sites are designed for you and hand-coded in HTML, CSS and JavaScript. Larger sites are built on Bones, the web platform by DBETA. Neither uses a theme, page builder or plugin stack."
            },
            {
                "question": "How much does a website cost?",
                "answer": "A static website starts from £1,200 + VAT, with the scope agreed in a short brief. A larger site built on Bones starts from £12,500 + VAT and begins with a Structural Blueprint at £6,500 + VAT, which is credited in full against the build if it starts within 6 months. For an existing site, the Structural Audit is £2,500 + VAT. Prices are fixed and agreed before work starts."
            },
            {
                "question": "How long does it take?",
                "answer": "A static website usually takes 2–4 weeks. For a site on Bones, the Structural Blueprint takes 3–5 weeks and the build then takes 8–14 weeks, depending on scope."
            },
            {
                "question": "Can you redesign our existing website?",
                "answer": "Yes. For an existing site, the Structural Audit reviews what you have and maps it against a clearer structure, so we can tell you whether it needs a redesign, a rebuild or a structural fix."
            },
            {
                "question": "Will our new website rank on Google or appear in AI answers?",
                "answer": "Sites on Bones generate structured data, AIDI files, sitemaps and llms.txt from your content, which helps search engines and AI tools read them. We do not guarantee rankings or citations."
            },
            {
                "question": "Who owns the website?",
                "answer": "Your content and data belong to you, and we document everything we build. Bones itself remains DBETA’s proprietary platform; the terms for using it on your site are set out in your agreement."
            }
        ],
        "related_services": [
            "service_v1",
            "service_v2"
        ],
        "related_blogs": [
            "blog_v24",
            "blog_v3",
            "blog_v57",
            "blog_v59",
            "blog_v56"
        ],
        "published_at": "2026-11-01T00:00:00+00:00",
        "updated_at": "2026-11-01T00:00:00+00:00"
    }
}