{
    "version": "1.7.2",
    "built_at": "2026-11-03T13:37:02+00:00",
    "item": {
        "id": "service_v3",
        "name": "SEO and GEO: AI Search Optimisation",
        "summary": "Make your business easier for Google, Bing and AI assistants to read, with structured data generated from your own content.",
        "url": "https://www.dbeta.co.uk/seo-geo-services.html",
        "pricing_model": "included_in_bones_implementation",
        "deliverables": [
            "Schema.org vocabulary selection and schema architecture",
            "JSON-LD data feeds kept in sync with site content",
            "entity validation and syntax testing",
            "knowledge graph integration (ID resolution and namespace definition)"
        ],
        "faqs": [
            {
                "question": "What is GEO?",
                "answer": "GEO, generative engine optimisation, is about how AI assistants such as ChatGPT read and describe your business. Like SEO, it depends on a site that machines can read clearly: explicit facts about who you are, what you offer and what backs it up."
            },
            {
                "question": "How is this different from SEO?",
                "answer": "SEO is mainly about how search engines rank your pages. GEO is about how AI assistants understand and describe you. Both rely on the same foundation: clear site structure and Schema.org structured data, which is what this service covers."
            },
            {
                "question": "Can you guarantee rankings or AI citations?",
                "answer": "No. No one can honestly promise a ranking, a featured snippet or a mention by an AI tool. We make your site easier for them to read; clear content and real expertise still matter."
            },
            {
                "question": "Do I need to be on Bones?",
                "answer": "On Bones the structured data is part of the platform. For other sites, start with the AI Visibility Check or the full AI Visibility Audit, which show what to fix first."
            },
            {
                "question": "Will this change the website design?",
                "answer": "Not visually. The work is in the code, data and structure, so the look and feel stay the same."
            }
        ],
        "related_services": [
            "service_v1"
        ],
        "related_blogs": [
            "blog_v46",
            "blog_v40",
            "blog_v78",
            "blog_v82",
            "blog_v29"
        ],
        "published_at": "2025-10-10T09:00:00+00:00",
        "updated_at": "2026-11-02T10:00:00+00:00"
    }
}