{
    "version": "1.5.0",
    "item": {
        "id": "blog_v104",
        "title": "What Is GEO? Generative Engine Optimisation vs SEO | DBETA",
        "url": "https://www.dbeta.co.uk/blog/what-is-generative-engine-optimisation-geo-vs-seo.html",
        "summary": "Generative engine optimisation (GEO) is the practice of making content more likely to be used and cited in AI-generated answers. The term comes from a 2023 research paper (Aggarwal et al., KDD 2024), which found that adding statistics, quotations and cited sources raised visibility by up to 40% in tests, while keyword stuffing did not help. GEO builds on SEO: Google states there are no additional requirements to appear in AI Overviews or AI Mode.",
        "category": "AI Visibility",
        "image": "https://dbeta.b-cdn.net/covers/ai-ready-web-design-agency.jpg",
        "author": {
            "name": "Donatas Tranauskis",
            "url": "https://www.donatastranauskis.com"
        },
        "published_at": "2026-11-01T00:00:00+00:00",
        "updated_at": "2026-11-01T00:00:00+00:00",
        "faqs": [
            {
                "question": "Is GEO replacing SEO?",
                "answer": "No. AI answers rely on pages that can be crawled, indexed and trusted, which is what SEO secures. GEO adds a focus on being extracted and cited, not just ranked."
            },
            {
                "question": "Does Google need special optimisation for AI Overviews?",
                "answer": "Google says there are no additional requirements to appear in AI Overviews or AI Mode, and that standard SEO best practices still apply."
            },
            {
                "question": "What is the difference between GEO and AEO?",
                "answer": "They overlap heavily. GEO is the research term for visibility in AI-generated answers. AEO is an industry term that began with featured snippets and voice search. The practical work is largely the same."
            },
            {
                "question": "What does GEO actually involve?",
                "answer": "Clear entity information, direct answers, evidence and cited sources, structured data that matches the page, and consistent mentions on other sites. Keyword stuffing does not help."
            }
        ],
        "sources": [
            {
                "label": "Aggarwal et al. - GEO: Generative Engine Optimization (arXiv 2311.09735, KDD 2024)",
                "url": "https://arxiv.org/abs/2311.09735"
            },
            {
                "label": "Google Search Central - AI features and your website",
                "url": "https://developers.google.com/search/docs/appearance/ai-features"
            }
        ]
    }
}