Website & SEO for Cleaners
A bespoke cleaning website for the Norwegian market with localisation, SEO and a self-service quoting tool.
Client
Expertise
Web Design, Web Development, SEO, Localisation, Content Strategy
Date
26 Jan 2023
The Challenge
This project was about more than just building a website. The client needed a bespoke cleaning website and SEO strategy in Norway, which meant stepping into a new cultural and digital environment. Language was one of the biggest hurdles. Writing content in English first wasn’t enough, because direct translations didn’t capture the right tone or nuance. We had to adapt the copy so it read naturally for a Norwegian audience.
SEO presented another difficulty. Unlike larger markets such as the UK, Norway has fewer opportunities for quality backlinks. That required deeper research, outreach to local sites, and in some cases, producing Norwegian-language content as part of a wider content strategy ourselves.
Design was equally important. Norway has its own visual style in web design — clean layouts, minimalist typography, and functional simplicity with subtle colour palettes. To make the website feel truly Norwegian, not like an English site dressed up in translation, we had to study local websites, identify style cues, and weave those principles into our design process.
On top of that, user expectations also shaped the challenge. Norwegian customers value transparency and efficiency, so the site needed straightforward navigation and self-service tools like instant quotes. Managing all this remotely also added complexity, requiring careful communication across time zones and languages.
Our Solution
We approached the project with localisation in mind at every stage. Using our DBETA Bones 7.0 framework together with Relume and Figma, we created wireframes that reflected Norwegian design preferences right from the start. We then worked with native translators to adapt both the frontend and backend content, ensuring the messaging was culturally accurate and natural.
For SEO, we collaborated closely with the client to develop locally relevant blogs and secured backlinks from Norwegian media outlets. While the market had fewer opportunities, focusing on quality links gave the site a solid foundation for long-term growth.
We also built an automatic quote calculator, allowing customers to instantly see project costs online. This transparency matched local expectations and made the site more user-friendly. To overcome distance, we kept communication streamlined, using AI-assisted tools and regular check-ins to avoid misunderstandings.
The Results
The result was a fully localised Norwegian cleaning website that feels authentic to its market. The design reflects local style conventions with clean, functional layouts and cultural familiarity.
The self-service quoting tool gave customers confidence and convenience, while the SEO strategy started delivering results quickly, with 19 referring domains and 174 organic keywords now ranking on Google.
This project was delivered through our Growth package, created for businesses expanding into new markets with SEO-focused, scalable websites. See Growth package pricing.
It highlights how our London web design agency helps brands adapt to international markets with localisation, SEO, and clean design.
Client's
feedback
We partnered with DBETA for the design and development of our website in Norway and were extremely pleased with both the results and the professionalism of Donatas and his team. We are now continuing our collaboration to enhance our SEO campaigns and are already seeing positive results coming through.
Raimondas Petraitis
Director in Ren Hub AS
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