Website, CRM & SEO for Fenestration
How we redesigned AT-ECO’s website, improved SEO rankings and built a custom CRM to streamline operations and boost growth.
Client
Expertise
UI/UX Design, Web Development, SEO Strategy, CRM Development, Local SEO, Technical Optimisation
Date
22 Feb 2022
The Challenge
AT-ECO needed more than a website refresh. They wanted to generate more qualified leads, showcase detailed product information for different audiences, and expand their visibility through SEO.
Internally, they required a system to capture and manage leads automatically, coordinate tasks across office and installation teams, and access reporting on leads, sales, and projects to support data-driven growth.
Our Solution
We approached the project as a complete digital transformation. Using Relume and Figma, we designed a scalable, user-friendly website built on our DBETA Bones Framework 7.0.
This included interactive features such as digital showrooms, a door designer tool, and secure forms, while optimising performance to a 96/100 desktop speed score.
Our SEO strategy focused on content relevance and authority: detailed product pages, case studies, sector pages, and blogs optimised for both professionals and homeowners. This was supported by a link-building campaign and local SEO targeting AT-ECO’s key working areas.
To improve operations, we integrated a customised CRM that automated lead capture, centralised tasks, files, and invoices, and provided project tracking across teams. Advanced reporting gave management visibility over daily, monthly, and yearly performance metrics.
The Results
The transformation delivered measurable impact. AT-ECO now ranks in the top 3 for 30 competitive keywords and holds visibility for 220+ organic keywords, driving a consistent flow of qualified leads.
Operational efficiency improved, with automated lead capture replacing manual admin, and project management tools streamlining collaboration between office staff and installers. Real-time reporting enabled faster decisions and more accurate forecasting, while the high-performing website elevated AT-ECO’s authority in a competitive market.
This project was delivered as part of our Pro package, which combines website development, SEO, and CRM integration. See Pro package pricing.
As a London-based digital agency, we specialise in creating bespoke websites and CRM systems that help home improvement brands like AT-ECO grow while building long-term trust with their customers.
Client's
feedback
Working with DBETA has been a game-changer for us. Over the years, they’ve not only redesigned our website but also built a custom CRM that transformed how we manage leads, clients, and projects. Their solutions have made our processes faster, more organised, and far more efficient.
Igor Baloha
Sales manager in AT-ECO Windows and Doors Ltd.
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